Identifying the best investment opportunities in any country depends on various factors, including economic conditions, government policies, market trends, and individual preferences.
While Kenya may face specific challenges, it also presents several promising investment opportunities.
This is why their economies have been built on knowledge, while in Kenya, people are still selling land and livestock as prime ventures.
Investing in Kenya tips
Well, they said that if you go to Rome, you should act like the Romans, and for that reason, I am going to give you some million-dollar ideas that will help in your quest to invest in Kenya.
Kenyan Youths are hardworking and careless in equal measure. Yes, that is right, they work very hard in this tough economy but fail to plan for what they have worked for. We have seen hashtags like #TumiaPesaIkuzoee, pioneered by our youths.
It makes no sense if you struggle to make a little fortune only to blow it away in one weekend after a month of hard work. So my advice to the Kenyan youth is to have fun but be rational about it.
The best way to use the money until it gets used to you is to spend it on something that will earn you more money so you will have multiple income streams that will enable you to have more fun.
So, which are the best investment opportunities in Kenya? Am thinking despite the challenges we face as a country, there are hidden opportunities where if one understands:
- Their risk tolerance
- The market needs i.e. supply and demand
- The regulatory ecosystem
- The Customer needs
- The competition
- The issue of inflation as it affects the aspect of savings
Top 5 Investment Opportunities in Kenya
- Agribusiness
- PR and Branding
- Logistics and Transport
- Retail
- Nairobi Securities Exchange
Let’s get into the details…
1. Invest in Agribusiness
According to the Kenya Investment Authority report, 70% of the country’s exports have an agricultural focus and the sector employs 85% of the rural workforce.
One thing remains a fact in times of sufficiency or scarcity, joy or sorrow; people will always eat. Food is a basic need a living being cannot do without. As such, when mastered rightfully, the agribusiness sector has a lot of potential for willing investors.
When drought ravages our country almost yearly, combined with political aspects, food becomes pricy, and those that benefit are those in the agribusiness sector.
If you are looking for good investment opportunities in Kenya, you could start a maize milling plant and sell maize flour in the East African region, where Ugali is the staple food. Still rejected cash crops like Coffee have regained their value after new policies on coffee management were drafted.
Coffee is the world’s second most traded commodity, and if you get your farming right, the returns are impressive.
Read Also: Business Opportunities for Youth
2. Investing in the PR and Branding sector
Elections happen every five years, weddings happen every weekend, and several other events are arranged daily. This makes branding a significant opportunity for many, especially the youth who can exploit it.
This particular sector will control most cash flow in political games and rallies. PR comes through the issue of content Development, social media engagement, and artwork.
This is the perfect sector for the youth to invest in. If they joined hands, they would reap good returns in an industry that is not capital intensive, with low risks.
3. The Logistics and Transport sector
Within the boundaries of this country and beyond, developments are taking place. Mobility is becoming urgent, and now is the perfect time to have you hired. Why? Every person is looking for cars.
Or better still, uber, Little Cab and et al. are looking for cars to handle the ever-increasing motor transport demand. With an increasing population, Kenyans need more cars to manage their travel plans. The hailing apps have shown the hunger here.
It’s capital intensive, but since it’s asset-based, certain banks, such as Coop, NIC, and Sidian, are financing this. Still, companies are looking for truck owners to transport their cargo to different places in the country and beyond, making this a viable sector to invest in.
4. Investing in the Retail sector
This is one sector that needs a serious and proper disruptor. It’s been in the hands of few, and as the population explosion is happening, with customers having more diverse options, the sector needs to adapt too.
Online investments in Kenya and Investments in online shopping platforms, online delivery platforms, price comparison platforms, credit availing platforms, and commodity holding apps that link the market and the retailer or the customer are some of the few areas one can invest in.
Supply chain management is still a big issue in retail, and in Kenya, cartels control this aspect. It’s high time this was disrupted.
Must Read: Starting Online Business
5. Nairobi Securities Exchange
For me, this is the best way one can make money right now. The NSE has been performing dismally for the last couple of quarters for many reasons, some being a poorly performing economy, lack of investor confidence, lack of investor awareness for the local investor, and too many profit warnings from the listed firms.
To many, this presents a lousy omen; to me, this is the perfect time to enter the market when the bear is ruling, and the bull is bleeding.
Yes, it will take time for the bull to heal and for the bear to be shown the down, which means, in between, is the perfect time to get in, get your front seat, and wait for the wind to hit the sail, and the NSE will soar.
It’s not capital intensive, and though the risks are high, right now in Kenya, it’s the best way to #TumiaPesaIkuzoee.
