In today’s competitive market, having a well-defined marketing strategy is crucial for any company selling a product or service. Among the various marketing channels, outdoor advertisement stands out as a powerful tool to boost visibility and recognition among the public.
Adspace Africa has revolutionized outdoor advertising, making it more accessible and efficient.
Marketing itself is a vast and multifaceted topic, encompassing various techniques and approaches to promote products and companies effectively.
However, when it comes to gaining public recognition and driving sales, outdoor advertising takes center stage.
It allows businesses to showcase their offerings to a broader audience, increasing the chances of monetizing that exposure by converting potential customers into actual buyers.
That said, there are various strategies that a company can choose from while marketing its products. The budget or type of service or product mainly determines this.
Advertising is a crucial component of marketing. This component of marketing helps to create publicity around a product. In the modern era, new ways of advertisement like the internet, have proved highly effective.
Even so, some conventional methods,, like outdoor advertisements, are still relevant. They include billboards, posters, and outdoor screens that we often see along significant roads or places with many people.
How Outdoor Adspace advertising works
Remember what they say? Out of sight is out of mind! Billboards work the reverse. Always in the picture, always in Mind. They play a very significant role by creating an appeal for a product. Each time you pass by a billboard and gaze at it on day 1, day 2, day 3, or by day 4, you will know the product and even probably researched it on the net if you are interested.
This is where significant companies like Adspace Africa come in. They are responsible for creating an outdoor space for you and printing a captivating banner for your ad. Getting a room in a prime area was traditionally hard since there was no platform to book a room in advance.
However, Adspace Africa, in partnership with Belva Digital, has created a platform that will simplify things. The forum will allow advertisers to book a space online and allow vendors to list their inventory online.
That way, advertisers can search for preferred sites on the online platform, add to their media plan, and confirm bookings online. Vendors can also upload their inventory, monitor bookings, and track revenue.
About Adspace Africa
Speaking to the press, the Co-founder of Adspace Africa, Fred Kithinzi, said. “We want to make the process of booking outdoor sites as easy as sending an email. We are not stopping there though, we are working to automate site monitoring and integrate with analytics to quantify ROI for outdoor marketing.”
They also added that the platform’s main aim is to bring vendors and advertisers together seamlessly, allowing for easier booking and selling of outdoor spaces. The forum will generate revenue on a commission basis, where 3% will be charged per booking via the outlet. The platform can be accessed here.
